Rajendra Prasad, a veteran of Telugu television business associated with Citi Cable, was also reportedly a co-promoter of the company. An initial investment of ₹25 crore was made into the venture. The channel started off as a pay channel with 18 hours of programming a day. Its flagship TV channel, MAA TV was launched in April 2002. Penmetsa Murali Krishnam Raju founded MAA Television Network in 2001 as a corporate entity. In 2017, Maa TV was rebranded as Star Maa. In February 2015, Star India acquired broadcast business of Maa Television Network for an estimated price of ₹2,000–2,500 crore. In March 2006, Nimmagadda Prasad along with film stars Chiranjeevi and Nagarjuna became promoters by purchasing 60% stake with Raju holding 20% stake. The channel was launched as Maa TV in April 2002 by Murali Krishnam Raju. The channel telecasts Telugu language programmes such as serials, reality shows and Telugu films. ![]() Star Maa (formerly Maa TV) is an Indian Telugu language general entertainment pay television channel owned by Disney Star, a subsidiary of The Walt Disney Company India. ![]() (downscaled to 16.9 aspect ratio for the SDTV feed)
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